Friday, 10 May 2013
Link!: iOS 7 Concept Video <
I’m down with fun concept designs as the next person, but just changing the look of things and animating it on a CG phone is about 3% of the work needed to make complex software feel right.
Not to mention the questionable decision of eschewing just about every single recognizable visual element that creates the iOS brand.
Like the Minimally-Minimal Microsoft concept, it’s fun, but good design has carefully considered constraints. Concept work does not.